Your Brand at the Center of Colfax’s Story
Five free concerts. Five months. One historic Main Street. This is not a transaction. It is a legacy.
SOME SPONSORSHIPS PUT YOUR LOGO ON A BANNER. THIS ONE PUTS YOUR BRAND AT THE CENTER OF A COMMUNITY’S COMEBACK STORY.
Colfax is a Gold Rush-era town on one of California’s most traveled highways — sitting directly on Interstate 80 between Sacramento and Lake Tahoe. For years it was the town people passed through without stopping. That is changing — and the businesses that helped make it change will be remembered.
The Historic Colfax Downtown Association is not a startup. We are a proven 501(c)(3) with a track record of delivering events that move people and move commerce. We were a top-50 national finalist for the Levitt AMP Music Series grant — competing against cities one hundred times our size and making it as a finalists. That is the kind of organization your brand wants to be aligned with.
WHY PARTNER WITH LIVE IN COLFAX?
This is not a single event. It is five months of consistent, recurring exposure — the same audience returning, the same energy building, the same downtown activated all summer long.
Each concert draws hundreds of people to Historic Main Street — families, locals, and regional visitors who drove in specifically for the experience. Across five shows that is 2,000+ real conversations happening right next to your brand.
Colfax sits on Interstate 80 between Sacramento and Lake Tahoe — one of the most traveled corridors in Northern California. A confirmed I-80 billboard puts your brand in front of that traffic stream all summer long. Your sponsorship is also featured across three websites — colfaxlive.com, HistoricColfax.com, and our media partner Sierra Foothills Living — all built to capture I-80 corridor traffic from Sacramento to Tahoe, putting your brand in front of people who are already in the car, already looking for something to do, and already headed your way.
Add regional radio coverage, Sierra Foothills Living’s 7,000+ engaged regional followers, and local television outreach and your investment travels far beyond Main Street.
This series serves not just Colfax but the surrounding Sierra Foothills communities — Dutch Flat, Applegate, Weimar, Meadow Vista — a regional audience with no other free cultural programming of this scale.
Your brand doesn’t just show up at a concert. It shows up as a community leader.
PARTNERSHIP OPPORTUNITIES
We offer four levels of partnership — each designed to provide meaningful brand visibility, community connection, and on-site presence throughout the entire summer series.
Partnership opportunities are limited. Some levels have already been reserved.
We would love to tell you more. Fill out the form below and we will send you our full partnership overview and walk you through everything personally.
WHAT YOUR PARTNERSHIP FUNDS
Your investment directly funds free cultural programming for families across the Sierra Foothills. It activates small businesses. It draws regional visitors. It builds the kind of downtown that makes people want to stay, return, and invest.
Every sponsor who steps up for Live in Colfax is not just buying visibility — they are helping write the next chapter of Colfax’s story.
This is high-leverage community leadership. Not a transaction. A legacy.
Fill this out and we will be with you ASAP!